For home bakers & custom cake makers

You're not too expensive.
You've been undercharging.

Type what you were going to charge. Add your ingredients and your hours. In two minutes you'll see your profitable price, and exactly how much you've been giving away.

Show me my profitable price →
Works on your phone$37 one timeInstant access
7
DAY
No fake reviews. Try the math yourself. And if it doesn't help you price with confidence, get a full refund within 7 days.
Step 1
What were you going to charge for this cake?
$
Two-tier floral cake · 30 servings
Next
Steps 2–4
Your cake, your time, your extras
Ingredients$0
Your hours0 hrs
Boxes & flowers$0
Overhead share$0
Show me my profitable price
Your profitable price
$0
You were going to charge$150
You were about to lose
$200
Per month$2,400
Per year$28,800
Your time: $9/hr→$38/hr

The real app, with an example cake. Your numbers will be your own.

Why it happens

Three reasons talented bakers get paid like beginners

1

You price by looking around

You check what other bakers charge and go a little lower. But their costs, their hours and their goals aren't yours.

2

Your hours don't count

Ingredients get paid back. The six hours you spent decorating get paid with "thank you, it's beautiful."

3

Profit is "whatever's left"

Power, gas, tools, boxes and the mixer you'll replace someday all come out of a price that never included them.

Try it now

Plug in your last cake

Four numbers. See what it really paid you.

Your last cake

You're leaving on the table $0 every year
You actually earned$0/hr
Your profitable price$0
Fix my prices for $37 →

Quick estimate: pays you $22/hr, adds $25 of overhead and a 25% profit. The full app uses your real ingredient prices, your wage and your costs.

Same cake. Same kitchen.

The only thing that changes is the price

Guessing
You charge
$150
You earn per hour
$9
Profit for the business
$0
With Cake Pricing Studio
You charge
$350
You earn per hour
$38
Profit for the business
$89

Example cake: two tiers, 30 servings, 7 hours, $59 in ingredients and packaging.

No magic numbers

Here's exactly what goes into your price

Ingredientsfrom your pantry
+
Your hoursat your wage
+
Packagingboxes, boards
+
Overheadpower, tools, fees
+
Profityour target %
=
Your profitable priceper cake & per serving
What you get

Price like a real business, starting with your next order

Cake Pricing Studio app

Your profitable price for any cake in minutes, on your phone, tablet or computer. No spreadsheets, no formulas to break.

The "how much am I losing?" reveal

See what underpricing costs you per order, per month and per year, and what you really earn per hour.

My Pantry price library

Save what you pay for flour, butter, eggs and fondant once. It converts cups, grams, ounces and pounds.

Customer quote generator

A clean quote with deposit and balance, ready to paste into a DM, text or email.

Bonus guide: Pay Yourself First

Owner's pay, margin vs. markup, setting deposits, and how to raise your prices without losing your regulars.

One-time payment
$37no subscription

Less than what one underpriced cake costs you. In our example, $200.

  • The full pricing app
  • The "how much am I losing" reveal
  • Pantry library & quote generator
  • Bonus guide: Pay Yourself First
  • Free updates
Get Cake Pricing Studio →
Instant access7-day guarantee
A note from us

No fake reviews. No made-up success stories.

We run five retail stores of our own. Pricing right is how a small business survives, and we've watched talented people work hard for almost nothing because nobody showed them the math.

Cake Pricing Studio is new, so we won't show you testimonials we don't have. Try the calculator above with your last cake. If the number surprises you, the app is for you.

7
DAY

Price your next order with it

Use it on real cakes for a week. If it doesn't help you price with confidence, ask for a full refund within 7 days. No hard feelings.

Questions

Before you buy

Do I need Excel or Google Sheets?

No. It runs in your web browser, on your phone or computer. Nothing to install and no formulas to break.

Won't customers think I'm too expensive?

Some will, and that's fine. The bonus guide shows how to explain your price, set a deposit, and raise prices step by step so your regulars stay with you.

I'm just starting out. Is this for me?

Yes. It's much easier to price right from your first orders than to raise prices on customers later.

Does it work for cookies, cupcakes and dessert boxes?

Yes. Anything you make from ingredients, time and packaging can be priced the same way.

Is this a subscription?

No. You pay $37 once.

What about cottage food laws and sales tax?

Rules vary by state. The app helps you price; check your state's cottage food rules and sales tax separately.

Your next cake

Stop paying for your customers' cakes with your own time.

Get Cake Pricing Studio · $37 →
Instant accessOne-time payment7-day guarantee

Cake Pricing Studio is a pricing tool, not financial or legal advice. Example numbers are for illustration; your results depend on your own costs and prices. Ads and videos for this product may use an AI-generated presenter.

Stop underchargingCake Pricing Studio · $37 one time
Get it now